The sneaker shop atmos, which continues to broadcast Tokyo’s sneaker culture to the world, is introducing a “Women’s Sneaker Culture” aimed at Gen-Z women (ages 13-27). This concept promotes a lifestyle that extends from sneakers, creating a community platform based on subcultures like dance, music, art, and fashion.

Pinks Street

The street is a melting pot of cultures: music, art, dance, sports… atmos pink merges these elements, rooted in sneaker culture, to present a unique style of street fashion. From national brand sneakers to original apparel, the aim is to allow women to embrace sports fashion in daily wear. By blending sports and fashion with sneakers at the core, atmos pink creates a street style that encourages women to go out in sneakers, capturing the essence of everyday life on Pinks Street.